The Strategic Management Process of Walmart Case Study

The Strategic Management Process of Walmart - Case Study Example Elaboration Likelihood Model identified message relevance as one of these factors. According to this model, when message relevance is high, individuals will actively process and evaluate the information in the advertisement when forming or changing attitudes. (Barrie, 2005) When message relevance is low, individuals will not actively process the information in the advertisement, but will instead rely on peripheral message cues to form or change attitudes. Brand Identity is that element of customer perception and awareness which has its focus in the results of a certain kind of projection through the brand equity building measures. This calls for an integrative model which will combine the basic elements of the brand identity and brand equity concepts so as to create a platform for the effective discussion of the Elaboration Likelihood Model. (Jorge et al, 2005) This has been of special relevance for the Walmart company as far as its foray into target market and product variation is c oncerned. Walmart depends to a great extent on the contribution and quality of its human capital. The human capital may be defined as that element of the organisation's operational sphere that is a living, breathing part of the activities that put the innate resources and factors of production into application. This application results in profits arising out of the activities of the human capital and the efficiency with which this resource carries out its tasks. This in turn, has a bearing on the achievement of the organisation's goals. (Jorge et al, 2005) Business Partner The first role of the human resource in today's organisation is that of a business partner. This has come to the fore with the emergence of various service oriented companies that provide intensive marketing services along with the products that are being produced. This is a formal level of institutionalised operations where the organisation profits greatly. This is done by pushing the product in quarters where the effects of regular marketing and promotion cannot reach. It is also an elevated level of salesman ship where the sales agents are offered a share in the business that they make. The advantage of this is that the business partners take a personal interest in the development of a clientele. (Green, 2002. P 111) Further, this serves the two fold purpose of sales and promotion. While there might not be

Space Elevator Research Proposal Example | Topics and Well Written Essays - 750 words

Space Elevator - Research Proposal Example It is a fixed structure as opposed to a vehicle which will be fuel hungry and will have limited capacity of locomotion between the body and the space. A typical space elevator will be a cable like structure extending from the earth's surface into the outer space. It's center of mass will coincide with the Geostationary Earth Orbit, which is at an altitude of 35,786 km. Locomotion will be facilitated by electromagnetic vehicles which will travel along the cables and will be effective in the movement of people, power and other material. (Audacious & Outrageous: Space Elevators) The Space Elevator has caught the fancy of the scientific fraternity all across the globe. As the race to become the builder of the world's first Space Elevator gets heated up, interesting facts emerge. Japanese scientists have gone on record proclaiming that they were in the process of researching the possibility of building a Space Elevator - capable of transporting cargo as well as tourists, for $ 11 Billion. (Ramadge and Schneider) A region off the west coast of Australia has been identified as an Earth Dock, a location perfect for building the base earth station. "The Indian Ocean off Western Australia has been identified as an ideal location for a 'space elevator'; a thin carbon nano tube connecting a barge to a space station, along which supplies could be carried up. Construction could draw on the WA oil industry's expertise in constructing offshore platforms, as well as its material resources. NASA is currently investigating the feasibility of the project." (qtd. in "Lost in Space' Setting a new direction for Australia's space science and industry sector", 27) The structural specifications of the Space Elevator include several parts like the base station, a cable, climbers, and a counterweight. Base stations, in almost all prototypes, are of two varieties - stationary and mobile. Ships and other vessels can serve as mobile base stations while buildings at higher altitudes can suffice as stationary base stations. Both have their own advantages and disadvantages - while it will be cheaper to operate a stationary base station, a mobile base station can be moved so as to avoid any natural calamity. The cables are perhaps the most important part of the setup. It is necessary to manufacture the cables out of a light yet sturdy material. To be economically viable it will be necessary to produce the material at a mass scale and at a viable price. Research has shown that Carbon nano tubes have the capacity to withstand tensile strength of 63 to 177 GPa and are pretty light, as because of the chemical structure of the carbon atoms ensure that there is free space in between the carbon atoms. Thorough research is necessary to produce carbon nano tubes which are stronger. Another point needs to be kept in mind while constructing a nano tube; it will have to bear its own weight along with the weight of the particles which will be transported. Climbers are basically the vessels which will move along the cable. Climbers again will have to be light and heat resistant - they will encounter atmospheric friction while moving up and down a cable. The most important part is the source of power for the climbers. Options like nuclear power, solar energy, laser power beaming are there to be explored. The counterweight is the object which will hold